Why 'Near Me' Searches Decide the Job
When a pipe bursts or a boiler fails, the customer searches on their phone and calls one of the first three results. If your plumbing, electrical, or building business is not in that Local Pack, the job goes to a competitor — regardless of how good your actual work is.
Google Business Profile Is Not Optional
A complete, verified Google Business Profile — correct category, service area, real photos of finished jobs, and a steady flow of reviews — is the single highest-leverage local SEO action a tradesman can take. Most competitors leave it half-filled.
Reviews Compound Over Time
Asking every satisfied customer for a review, right after the job, turns into a compounding trust signal within a few months. A simple text message with a direct review link converts far better than a vague "leave us a review sometime" request.
City and County Landing Pages
For businesses covering more than one town, a dedicated page per service area (rather than one generic 'services' page) gives Google — and the customer — a much clearer signal that you genuinely cover their location.